For the Pantene Keratina campaign, we created a sleek visual and motion design narrative highlighting the strength, smoothness, and restorative qualities of the formula.

Combining precise Packaging CGI, fluid dynamics, and detailed hair simulations, we developed a series of visuals that bring the properties of keratin to life while maintaining Pantene’s signature high-gloss aesthetic. Refined textures, dynamic lighting, and carefully crafted motion helped build a polished and tactile visual language.

The campaign was developed across multiple formats, including motion pieces for digital platforms and still imagery for outdoor billboards and retail windows, allowing the visual language to extend seamlessly across Pantene’s communication.