New Color, a traditional cosmetics brand, approached us as part of a rebranding and repositioning aimed at connecting with a younger audience. For the launch of their new Skin Fit Kit, featuring compact powder, foundation, and concealer, we created three commercials.

The project focused on exploring and elevating the distinctive textures of each product, from the softness of the powder to the fluidity of the liquid formulas.

We developed detailed powder and fluid simulations to create a tactile, sensory quality, using Houdini for particle and fluid simulations and Cinema 4D for modeling, lighting, and animation.

This combination of techniques allowed us to build a refined and dynamic visual world, translating the qualities of the Skin Fit products into a contemporary visual language for the brand.