For L’Occitane, we developed the CGI for a visual piece featuring the Immortelle flower, the rare species at the heart of the brand’s Immortelle Divine range.

The challenge was to recreate the flower in CGI with a high level of botanical detail while preserving its delicate, distinctive character. We undertook an extensive research and development process, studying its structure, shape, texture, and natural behavior to build a convincing digital interpretation.

Beyond the flower itself, we recreated the natural landscape where Immortelle grows, building the surrounding meadow and its environment entirely in CGI. We explored the changing qualities of natural light, from dawn to sunset, using light and time as narrative elements to evoke the flower’s growth and connection to its environment.

Through detailed modeling, texturing, lighting, and animation, we created a fully crafted digital world that brings the Immortelle to life while reflecting the refined and sensorial universe of L’Occitane.