Lancaster commissioned us to create two commercials for its Bright Up 365 and Skin Repair 365 products.

The creative challenge was to develop two pieces with a cohesive visual language while making them complete opposites in their treatment of light. Bright Up 365 was conceived as a bright, minimal, and luminous world, while Skin Repair 365 explored darkness, contrast, and dramatic chiaroscuro.

We developed the packaging in CGI and created abstract visual representations of the technology and processes behind each formula, translating complex product benefits into imagery that is intuitive and engaging for the consumer.

From creative direction and visual development to CGI, motion, and final production, we developed both pieces as complete visual narratives, creating a distinct world for each product while maintaining a cohesive language across the campaign.